Whyte Pyramid Academy (“we”, “our”, or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our online learning platform and services.
1. Information We Collect
Personal Information: When you register for our services, we collect names, email addresses, phone numbers, and country of residence for parents and guardians. For students, we collect names, dates of birth, and grade levels.
Payment Information: Payment processing is handled securely through Stripe. We do not store credit card details on our servers. We only retain Stripe customer IDs and subscription status information.
Educational Data: We collect information related to student progress, including grades, assignment submissions, attendance records, and achievement data.
Technical Data: We automatically collect certain information when you access our platform, including IP addresses, browser type, device information, and usage patterns.
2. How We Use Your Information
We use the information we collect to:
- Provide and maintain our educational services
- Process payments and manage subscriptions
- Communicate with parents about their children’s progress
- Send important updates, newsletters, and promotional materials (with consent)
- Improve our platform and develop new features
- Ensure the security and integrity of our services
- Comply with legal obligations
3. Data Protection and Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Secure authentication systems
- Regular security assessments and updates
- Access controls limiting data access to authorised personnel only
- GDPR-compliant data handling procedures
4. Children’s Privacy
We take children’s privacy seriously. Our platform is designed for use by children under parental supervision. We:
- Require parental consent for all student registrations
- Collect only the minimum information necessary for educational purposes
- Do not sell or share children’s data with third parties for marketing purposes
- Allow parents to review and request deletion of their children’s data
- Comply with the Children’s Online Privacy Protection Act (COPPA) and UK data protection regulations
5. Data Sharing and Disclosure
We do not sell your personal information. We may share data with:
- Service Providers: Trusted third parties who assist in operating our platform (e.g., payment processors, email services)
- Legal Requirements: When required by law or to protect our rights and safety
- Teachers: Educational staff have access to student data necessary for teaching and assessment purposes
6. Your Rights
Under GDPR and UK data protection law, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal obligations)
- Object to or restrict processing of your data
- Request data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us using the details below.
7. Cookies and Tracking
We use essential cookies to ensure our platform functions correctly. These cookies are necessary for:
- Maintaining your login session
- Remembering your preferences
- Ensuring platform security
We do not use cookies for advertising or tracking purposes.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Student records are retained for the duration of enrolment plus 7 years, in accordance with UK educational record-keeping requirements.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or through a prominent notice on our platform. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer:
Email: support@whytepyramidacademy.com
Phone: +44 744 851 6121
Address: Whyte Pyramid Academy, United Kingdom